Devesh B.

9 years of experience in analytics and Data Professional with 6+ years of experience in digital analytics, marketing measurement, and business intelligence. Experienced in designing end-to-end tracking solutions using GA4, GTM, Adobe Analytics, and server-side tracking, while leveraging BigQuery, SQL, ETL workflows, Power BI, and Looker Studio to deliver actionable insights. Strong background in funnel analysis, attribution, conversion tracking, data quality validation, KPI monitoring, and performance reporting. Proven track record of enabling business growth through customer journey optimization, marketing analytics, and data-driven decision-making across multiple industries.