James T.
Brand & Growth Marketing Leader 1.5 yrs experience
Ernakulam, Kerala · Profile JTER0TNIPELK
Profile summary
Unit Head - Digital Marketing Brand & Digital Marketing leader with 10+ years of core marketing experience across Banking and NBFC, spanning brand strategy, integrated marketing, growth & performance marketing, media, PR/ORM, MarTech and digital transformation. Passionate about advertising and experienced in building brands through owned, paid, earned and shared media across TV, print, OOH, radio, digital, OTT/CTV and social platforms. Proven experience in Pan-India campaigns, GTM strategy, customer acquisition, SEO/GEO, hyperlocal marketing, CRM & automation and website/DXP transformation. Combines creative brand thinking with data-driven execution to deliver measurable business outcomes while managing agencies, budgets and crossfunctional stakeholders.
Key skills
Certifications
- Manager - Brand & Digital Marketing
- Integrated Marketing Communication
- Strategies by LinkedIn
- Muthoot Pappachan Group (Muthoot FinCorp Ltd.)
- 09/[hidden]/2022
- India
- A prominent business group with diversified interests including financial services
- Led integrated Pan-India brand campaigns across ATL, BTL, digital and onground channels.
- Managed high-impact brand associations including Vidya Balan, Royal
- Challengers Bangalore (IPL) and Kerala Blasters (ISL), covering celebrity
- endorsements and sports sponsorships.
- Played a key role in onboarding Vidya Balan as Brand Ambassador and
- Managers