Yuvashri E.
Senior Digital Marketing Specialist 5 yrs experience
Chennai, Tamil Nadu · Profile YECH0TN9G4YM
Profile summary
Results-driven Senior Digital Marketing Specialist with 5+ years of experience in SEO, SEM, performance marketing and lead generation across in-house (D2C/e-commerce) and agency environments. Currently managing Google Ads (Search, PMax) and Meta Ads at Printo, consistently delivering 5X ROAS on ~₹30L monthly ad spend for lead and revenue growth. Former agency Team Lead who ran SEO, paid media and email programs for 2–4 client brands at a time across competitive niches. Hands-on expertise in technical, on-page and off-page SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), GA4, CRO, marketing automation and AI-driven marketing workflows. MBA (Marketing) with a track record of team leadership, budget ownership and data-driven stakeholder reporting. Seeking a Digital Marketing Manager / SEO Manager / Lead Generation Manager role.
Key skills
Certifications
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- Complete SEO Training – AI SEO Masterclass
- Increase SEO Traffic with WordPress – Coursera
- Marketing: Customer Needs and Wants – Coursera
- Business Intelligence and Competitive Analysis – Coursera
- Brand Management: Aligning Business, Brand, and Behaviour – Coursera