Junior Social Media Marketing Executive - Fresher (WFH)

About the job:As a social media executive, you will be responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, drive engagement, and support business goals. You will be at the forefront of executing dynamic social media campaigns and ensuring a consistent online presence across various platforms.

Key responsibilities:

A. Strategy and planning:

1. Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.

2. Create and maintain a content calendar to ensure consistent and timely posting.

B. Content creation coordination with the graphic designer:

1. Generate engaging and creative content for various social media platforms, including text, image, and video content.

2. Collaborate with design teams to create visually appealing graphics and multimedia content.

C. Community management:

1. Monitor and respond to comments, messages, and mentions on social media platforms.

2. Foster community engagement and build relationships with the audience.

D. Campaign execution:

1. Plan and execute social media campaigns to promote products, events, or brand initiatives.

2. Monitor campaign performance, analyze data, and adjust strategies as needed.

E. Social listening:

1. Stay informed about industry trends, competitor activities, and social media best practices.

2. Utilize social listening tools to gather insights and identify opportunities.

F. Analytics and reporting:

1. Track and analyze key performance metrics, providing regular reports on the effectiveness of social media efforts.

2. Use data to make informed recommendations for strategy optimization.

G. Paid social media advertising:

1. Plan and execute paid social media advertising campaigns to reach specific target audiences.

2. Monitor budgets, optimize ad performance, and report on ROI.

H. Collaboration:

1. Work closely with marketing, public relations, and product teams to ensure a cohesive brand presence.

2. Collaborate with influencers and brand advocates for promotional activities.Who can apply:Only those candidates can apply who:Salary:₹ 2,00,000 - 3,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Skills required:Social Media Marketing, Creative Thinking, Creative Writing, English Proficiency (Spoken), English Proficiency (Written) and Instagram MarketingOther Requirements:1. Bachelor’s degree in marketing, communications, or a related field.2. Proven experience as a social media executive or similar role.3. Proficient in using social media management tools and analytics platforms.4. Strong understanding of social media trends and best practices.5. Excellent written and verbal communication skills.6. Creative thinking and the ability to generate innovative content ideas.7. Familiarity with design tools for basic content creation.8. Ability to multitask, work under pressure, and meet tight deadlines.About Company:The Luxe Maison Consultancy (TLM) is the one-stop solution for your brand to grow and mark its digital presence. With our experience and expertise in this field, you will surely see your business expanding and achieving the target you aspire to. We have worked with leading brands and organizations from different industries - Asos, Net-a-Porter, Gant, and Nautica are just to name a few of our valuable clients. We provide different services, including retail collaboration, brand website, media collaboration, digital marketing, and social media. With our services, we help our clients better understand the market opportunities to give them an edge over the industry.

Responsibilities

As a social media executive, you will be responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, drive engagement, and support business goals. You will be at the forefront of executing dynamic social media campaigns and ensuring a consistent online presence across various platforms.

Key responsibilities:

A. Strategy and planning:

1. Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.

2. Create and maintain a content calendar to ensure consistent and timely posting.

B. Content creation coordination with the graphic designer:

1. Generate engaging and creative content for various social media platforms, including text, image, and video content.

2. Collaborate with design teams to create visually appealing graphics and multimedia content.

C. Community management:

1. Monitor and respond to comments, messages, and mentions on social media platforms.

2. Foster community engagement and build relationships with the audience.

D. Campaign execution:

1. Plan and execute social media campaigns to promote products, events, or brand initiatives.

2. Monitor campaign performance, analyze data, and adjust strategies as needed.

E. Social listening:

1. Stay informed about industry trends, competitor activities, and social media best practices.

2. Utilize social listening tools to gather insights and identify opportunities.

F. Analytics and reporting:

1. Track and analyze key performance metrics, providing regular reports on the effectiveness of social media efforts.

2. Use data to make informed recommendations for strategy optimization.

G. Paid social media advertising:

1. Plan and execute paid social media advertising campaigns to reach specific target audiences.

2. Monitor budgets, optimize ad performance, and report on ROI.

H. Collaboration:

1. Work closely with marketing, public relations, and product teams to ensure a cohesive brand presence.

2. Collaborate with influencers and brand advocates for promotional activities.