Social Media Specialist

Social Media & Digital Marketing Executive Job Title: Social Media & Digital Marketing Executive Department: Marketing Employment Type: Full-Time Location: New Delhi, India Experience: 1–3 Years Reports To: Director Job Summary We are looking for a creative, energetic, and result oriented Social Media & Digital Marketing Executive to manage our company's online presence, social media platforms, digital campaigns, and brand communication. The ideal candidate should have a good understanding of social media marketing, content creation, digital advertising, SEO, and online lead generation. The candidate should be creative, organized, and capable of independently handling day-to-day digital marketing activities. Key Responsibilities 1. Social Media Management Manage and maintain company social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms . Create and publish engaging posts, reels, stories, videos, and promotional content. Develop and maintain a monthly social media content calendar. Monitor comments, messages, inquiries, and audience engagement. Increase followers, engagement, brand awareness, and online visibility. 2. Content Creation Create attractive and professional social media creatives, banners, product posts, videos, and promotional materials. Write captions, product descriptions, marketing content, and social media copy. Coordinate with the sales and management teams to develop product-focused content. Take basic product photographs and videos when required. Use tools such as Canva, Photoshop, CapCut, Premiere Pro, or similar applications . 3. Digital Marketing Plan and execute digital marketing campaigns across relevant online platforms. Manage Google Ads, Meta Ads (Facebook & Instagram) and other advertising platforms. Generate quality leads through digital marketing campaigns. Monitor campaign performance and optimize advertisements based on results. Prepare regular reports on leads, reach, engagement, conversions, and advertising performance. 4. Website & SEO Assist in maintaining and updating the company website. Upload and update products, images, descriptions, blogs, and other website content. Implement basic SEO activities to improve website visibility and organic traffic. Conduct basic keyword research and competitor analysis. Monitor website traffic and performance using tools such as Google Analytics and Google Search Console. 5. Lead Generation & Business Support Develop digital campaigns focused on generating B2B/B2C inquiries and business leads. Maintain and organize digital leads received through social media, website, WhatsApp, and advertising platforms. Coordinate with the sales team for timely follow-up of online inquiries. Support marketing activities for new product launches, exhibitions, offers, and company announcements. Required Skills strong knowledge of Social Media Marketing and Digital Marketing . Good knowledge of Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business . Basic knowledge of Google Ads and Meta Ads . Good content writing and communication skills. Knowledge of Canva and basic graphic/video editing . Basic understanding of SEO and website management. Ability to analyze digital marketing performance and prepare reports. Creative thinking and attention to detail. Good English communication skills. Ability to work independently and meet deadlines. Preferred Qualifications Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field . 1–3 years of experience in social media or digital marketing. Experience in B2B marketing, healthcare, medical devices, surgical products, or export business will be an added advantage. Key Performance Indicators (KPIs) The candidate will be evaluated based on: Social media growth and engagement. Quality and consistency of content. Website traffic and SEO performance. Number and quality of digital leads generated. Digital advertising ROI and campaign performance. Conversion of online inquiries into business opportunities. Overall improvement in the company's digital presence and brand visibility.