New Delhi( Wazirpur Industrial Area ) Verified employer
Actively hiring · Posted 27d ago · JEV2610112BDF42BD
Marketing Head
Company: Salary Top-Up
Salary Top-Up, a financial services brand backed by an RBI-registered NBFC, is seeking a dynamic and result-oriented Marketing Head to lead our marketing strategy, strengthen digital presence, drive customer acquisition, and build a strong brand in the fintech and financial services sector.
Experience: Minimum 2+ years in marketing
Location: Delhi
Key Responsibilities
Digital Marketing: Develop and execute integrated digital marketing strategies across Google Ads, Meta Ads, social media, and other relevant channels.
SEO & Website Growth: Lead on-page and off-page SEO, keyword research, content optimisation, and organic traffic growth.
Performance Marketing: Plan, manage, and optimise paid campaigns to generate quality leads and improve customer acquisition costs and ROI.
Brand Management: Strengthen brand positioning, maintain consistent brand communication, and enhance online visibility.
Social Media Management: Oversee content planning, campaign execution, engagement, and brand presence across relevant social media platforms.
Content & Creative Strategy: Coordinate with designers, content writers, and agencies to develop marketing creatives, landing pages, blogs, and promotional campaigns.
Lead Generation: Build and optimise lead-generation funnels, landing pages, and conversion strategies to support business growth.
Analytics & Reporting: Monitor campaign performance, website traffic, conversions, CAC, ROI, and other key marketing metrics using relevant analytics tools.
Team & Agency Management: Lead the marketing team, coordinate with external agencies, and manage marketing budgets and deliverables.
Compliance & Communication: Ensure marketing campaigns and customer-facing communications follow applicable advertising guidelines and regulatory requirements for financial services.
Required Qualifications & Skills
Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Minimum 2+ years of relevant marketing experience, preferably in fintech, NBFC, lending, or financial services.
Strong hands-on expertise in digital marketing, SEO, performance marketing, and lead generation.
Working knowledge of Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools.
Strong analytical, strategic planning, communication, and leadership skills.
Ability to manage multiple campaigns, optimise budgets, and deliver measurable business outcomes.
A results-driven approach with a strong focus on growth, conversions, and brand development.
READY TO LEAD OUR MARKETING & GROWTH JOURNEY?
We are looking for a marketing professional who combines strategic thinking with hands-on execution and can drive measurable growth for Salary Top-Up.
Apply Now! Share your updated CV and become part of our growth journey.
Email: [hidden]
Contact: Ms.Gunjan - [hidden]
Build our brand. Accelerate growth. Make an impact.
Role: Marketing and Communication - Other,
Industry Type: NBFC,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other
