Brand Manager

About CercleX:-

CercleX is a digital technology platform which is a leading waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

Job Description:-

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities:

Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Align the company around the brand’s direction, choices and tactics

Requirements:

Bachelor's degree in Marketing, Business, or related field. MBA preferred.

3-5 years of experience in brand management, brand marketing, or marketing management

Experience managing a brand across multiple markets

Creative thinker and problem solver

Strong communication skills

Project management experience, with a solid understanding of project management principles and techniques

Past experience of working with startups is preferred

Metric driven marketing Strategies & Campaigns

Digital & Social Media Marketing

Experience in Market Research & Consumer Insights is preferred

Ability to Advertise & Activate Campaigns