Deputy General Manager/General Manager- Trade Marketing Head

Position: Marketing Head DGM / GM

Industry: Healthcare / Hospital

Experience: 1820 Years

Job Summary

We are looking for an experienced Marketing Head DGM / GM to lead the overall marketing function of a reputed hospital/healthcare organization. The role will be responsible for developing and executing strategic marketing initiatives to drive business growth, patient acquisition, brand visibility, corporate partnerships, and digital presence.

Key Responsibilities

Develop and implement the overall hospital marketing strategy aligned with business objectives.Lead and manage the complete marketing function across strategic, corporate, digital, branding, and patient acquisition initiatives.Drive patient acquisition and revenue growth through targeted marketing campaigns and referral strategies.Strengthen the hospital's brand positioning, visibility, and market presence.Develop and manage corporate marketing and institutional partnerships.Lead digital marketing, social media, online campaigns, SEO/SEM, and digital patient engagement initiatives.Identify new market opportunities, emerging healthcare trends, and competitor activities.Plan and execute marketing campaigns for new services, specialties, doctors, and hospital facilities.Build strong relationships with corporates, TPAs, insurance companies, referral networks, and other healthcare stakeholders.Monitor marketing performance through KPIs, ROI, patient acquisition metrics, and campaign effectiveness.Manage marketing budgets and ensure effective utilization of resources.Lead, mentor, and develop the marketing team to achieve organizational targets.Coordinate with hospital operations, doctors, business development, HR, and senior management to ensure effective execution of marketing plans.Prepare regular marketing performance reports and strategic recommendations for senior management.Desired Candidate Profile

1820 years of overall experience, with significant experience in healthcare/hospital marketing.Strong preference for candidates who have led the marketing function of reputed hospitals or healthcare organizations.Proven experience in strategic marketing, patient acquisition, branding, corporate marketing, and business growth.Strong leadership and team-management skills.Excellent communication, negotiation, presentation, and stakeholder-management abilities.Strong understanding of the hospital/healthcare market and patient acquisition ecosystem.Ability to work closely with senior leadership and drive organization-wide marketing initiatives.Key Skills

Healthcare Marketing | Hospital Marketing | Strategic Planning | Patient Acquisition | Brand Management | Business Growth | Corporate Marketing | Digital Marketing | Business Development | Team Leadership | Market Analysis | ROI & KPI Management .