Digital Marketing Executive

About the job:What you'll own: Lead generation across a portfolio of capture channels, measured on qualified pipeline:

Key Responsibilities:

1. Email and nurture programs: Own the sequencing and the craft: subject lines, nurture copy, and the conversion ideation that lifts reply and meeting rates. Not just setup, the words that convert.

2. Events, webinars, and partnerships: Run or co-run programs that source real pipeline, and build the co-marketing relationships that extend reach.

3. Paid ads: Own paid search and social as performance channels, accountable for CAC and pipeline, not clicks.

4. SEO, GEO, and intent: Own organic capture and answer-engine visibility, and use intent and signal data to reach buyers who are already in-market.

5. Experimentation and funnel conversion: Treat lead gen as a growth engine: run a steady cadence of tests across channels, messaging, and offers, kill what doesn't work, and double down on what does.

6. The funnel math: Track and improve conversion at every stage, from visit to lead to qualified to pipeline, and know your CAC, payback, and velocity by channel.

7. Budget, forecasting, and reporting: Own the numbers for your channels and report on pipeline and conversion, not vanity metrics.

You will be measured on pipeline sourced and influenced, and funnel conversion rates. Lead volume is a health metric, not the goal. You will partner tightly with sales on definitions, hand-offs, and what 'qualified' actually means, and close the loop from lead to revenue.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 4,20,000 - 5,40,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Google AdWords, Search Engine Optimization (SEO), Email Marketing, Lead Generation, English Proficiency (Spoken) and English Proficiency (Written)Other Requirements:A. What we're looking for:1. 1 to 2 years in demand generation, growth, or performance marketing at a B2B SaaS company, where you have owned channels and been on the hook for a number.2. Analytical to the core. You live in dashboards and spreadsheets, make decisions from funnel data, and can tell a real signal from noise.3. Proven multi-channel lead gen: some mix of email, paid, events, webinars, and partnerships, with experiments you can point to and explain what they moved.4. Strong conversion instincts. You can write a subject line, a nurture sequence, or ad copy that converts, and you test relentlessly.5. Fluent with a modern stack, marketing automation, CRM, and analytics, and AI-native in how you work: research, copy, list-building, and analysis.6. You think in pipeline and revenue, and you partner well with sales.7. Bias to action. You would rather ship an experiment this week than perfect a plan for next quarter. B. Expereicne:1. Experience getting a brand cited in AI answers and LLM results (GEO/AEO).2. Hands-on with intent and enrichment tooling.3. Brand or content-creation chops, thought leadership, dark social, founder-led content.C. Not required; a plus:1. SQL or comfort building your own reports.2. Sold into ecommerce, retail, or ops-heavy buyers before.About Company:EasyEcom is a multi-product e-commerce operations platform for brands and 3PLs, spanning order and inventory management, warehouse operations, and built-in reconciliation and accounting- the capability that sets us apart from pure WMS platforms. We power 1,800+ brands and 3PLs across 12+ countries, with 455+ integrations, 5B+ orders processed, and $8.1B in GMV flowing through the platform at 99.9% uptime. Customers include Borosil, Relaxo, Swiss Military, and Kimirica across North America, Europe, MENA, and Southeast Asia. We are backed by IndiaMART, and we are still building fast.

Responsibilities

What you'll own: Lead generation across a portfolio of capture channels, measured on qualified pipeline:

Key Responsibilities:

1. Email and nurture programs: Own the sequencing and the craft: subject lines, nurture copy, and the conversion ideation that lifts reply and meeting rates. Not just setup, the words that convert.

2. Events, webinars, and partnerships: Run or co-run programs that source real pipeline, and build the co-marketing relationships that extend reach.

3. Paid ads: Own paid search and social as performance channels, accountable for CAC and pipeline, not clicks.

4. SEO, GEO, and intent: Own organic capture and answer-engine visibility, and use intent and signal data to reach buyers who are already in-market.

5. Experimentation and funnel conversion: Treat lead gen as a growth engine: run a steady cadence of tests across channels, messaging, and offers, kill what doesn't work, and double down on what does.

6. The funnel math: Track and improve conversion at every stage, from visit to lead to qualified to pipeline, and know your CAC, payback, and velocity by channel.

7. Budget, forecasting, and reporting: Own the numbers for your channels and report on pipeline and conversion, not vanity metrics.

You will be measured on pipeline sourced and influenced, and funnel conversion rates. Lead volume is a health metric, not the goal. You will partner tightly with sales on definitions, hand-offs, and what 'qualified' actually means, and close the loop from lead to revenue.