Digital Marketing

Job Title: Marketing ExecutiveJob Overview:We are looking for an experienced, proactive, and self-driven Marketing Executive who canindependently manage and execute the overall marketing function. This role requires astrong understanding of both traditional and digital marketing, combined with the ability toplan, implement, and monitor marketing activities end-to-end.The ideal candidate will take full ownership of marketing initiatives, coordinate with internalteams, and drive brand visibility, lead generation, and marketing performance with minimalsupervision.Key Responsibilities:1. Marketing Strategy & Execution (Core Responsibility)• Develop and execute quarterly and annual marketing plans.• Plan and implement campaigns for product promotion, lead generation, and brandbuilding.• Ensure consistent branding and messaging across all channels.• Collaborate with sales, product, and leadership teams to align marketing initiativeswith business goals.2. Digital Marketing (Part of the Role)PPC & Lead Generation• Plan, manage, and optimise Google Ads and other paid campaigns.• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.• Develop effective ad copies and assist with landing page enhancements.SEO & Website Management• Implement on-page/off-page SEO strategies to improve organic search visibility.• Conduct keyword research, optimise content, and review analytics.• Coordinate with design/content teams to ensure SEO standards are met.3. Brand, Content & Communication• Oversee the creation of marketing content — blogs, emails, social posts, brochures,case studies, videos, and presentations.• Maintain brand guidelines and ensure cohesive communication across theorganization.• Work with internal and external creative teams for design and content execution.4. Exhibitions, Events & Offline Marketing• Lead planning and execution of marketing for exhibitions and trade shows.• Support stall layout planning, branding materials, and event promotions.• Manage lead handling and coordination before, during, and after events.5. Lead Management & CRM Collaboration• Ensure prompt assignment of incoming leads to the respective territory managers.• Track lead flow, progress, and campaign effectiveness.• Work closely with the sales team to improve follow-up quality and conversion tracking.6. Market Research & Data Management• Conduct competitive research, pricing insights, and industry analysis.• Prepare scraping data and market intelligence reports.• Support management with MIS and performance dashboards.7. Performance Analysis & Reporting• Monitor marketing KPIs across both digital and offline activities.• Prepare regular performance reports with insights and improvement suggestions.• Conduct A/B tests and track results for continuous optimisation.Requirements:• Excellent communication, planning, and coordination skills.• 3–5+ years of experience in a marketing role (preferably B2B).• Strong understanding of digital marketing (PPC, SEO, analytics).• Ability to independently manage marketing activities with high ownership.• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.• Understanding of website platforms (WordPress, CMS tools).• Ability to manage multiple projects and meet deadlines.Desirable Skills:• Experience with LinkedIn, Facebook, and Instagram marketing.• Knowledge of email marketing tools or automation platforms.• Creative thinking and copywriting ability.• Google certifications are an added advantage.Qualifications:• Degree in Marketing, Business, Communications, IT, or a related field.