Area sales Manager

Job SummaryWe are looking for an experienced Area Sales Manager (ASM) to drive sales and market expansion for structural steel products across assigned territory, managing trade and OEM customers. The ideal candidate should have strong exposure to structural steel products and proven experience in managing key accounts, and project-based customers.Key Responsibilities· Drive sales and business development for structural steel products (beams, channels, angles, plates, etc.) across assigned territory.· Develop and manage a strong network of fabricators, and project customers.· Conduct regular field visits to meet customers, understand requirements, and close business opportunities.· Promote company products to builders, contractors, EPC companies, fabricators, and industrial clients.· Identify new market opportunities and expand the company’s presence in the southern region (Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Pondicherry).· Handle key accounts and negotiate pricing, contracts, and order closures.· Coordinate with internal teams (procurement, logistics, finance) to ensure timely delivery and customer satisfaction.· Monitor market trends, competitor activity, and pricing strategies.· Achieve assigned sales targets and contribute to overall revenue growth.· Prepare regular sales reports, forecasts, and MIS for management review.· Represent the company at industry events, client meetings, and project discussions.Desired Candidate Profile· Minimum 5–8 years of experience in sales of structural steel or steel distribution.· Strong technical understanding of structural steel products and applications.· Proven experience in handling South Indian markets (Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Pondicherry).· Excellent communication, negotiation, and relationship-building skills.· Ability to work independently and travel extensively across the region.· Strong market knowledge of steel pricing, demand cycles, and project sales.Educational Qualification· Bachelor’s degree in Engineering, Business, or a related field (preferred).· MBA in Sales/Marketing will be an added advantage.