Digital Marketer

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

Competitive Research and Market Analysis

Driving traffic to website to generate leads and tracking conversions, and key KPIs

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion

Monitoring of Leads from all the Online Channels

Prepare online newsletters and promotional emails and organize their distribution through various channels

Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness

Manage SEO, SEM and Content Management

Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.

Must have excellent Oral and Written communication skills.

Must have excellent understanding of digital marketing concepts and best practices

Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.

Must have hands on experience in handling CRM’s and its integration with third party plugins.

Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)