Associate - Video Production and Content Production (B2C, Fin-Tech)

ROLES AND RESPONSIBILITIES:Video-led Content Strategy:Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTRExecute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)Production:Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative outputCreating the monthly production pipeline, review and edit every piece of video content that is producedExplore AI-based and production automation tools to help create communication stimuli at scaleManage our agency and partner ecosystem to support high-scale video productionManage the monthly production flow and maintain data sheets to enable ease of trackingIncrease CTR, Views and other critical metrics for all video productionProject Management:Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.Plan and manage video production schedules, ensuring timely delivery of projects within budgetUpload and manage video content across multiple digital platforms, including the digital platforms and other relevant platformsEnsure all video content is optimized for each platform, following best practices for SEO and audience engagementCoordinate with the content team to integrate video content on the platformsMaintain an archive of video assets and ensure proper documentation and taggingCapabilities:Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effortWork with technology teams to explore Gen AI tools to deliver output at scale and speedIdentifying opportunities for new formats and keeping up with trends in the video content spaceCustomer obsession and governance:Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experienceZero tolerance for content and communication errorsDevelop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brandHave a strong eye for grammar and ensure that every content unit adheres to the brand tone of voiceCreate checks and balances in the system so that all customer-facing content is first time right, every timePerformance tracking:Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.Gauge efficacy of video content produced, and drive changes wherever neededProvide regular reports on video performance, identifying trends, insights, and areas for improvementIDEAL CANDIDATE:Qualifications:Bachelor's degree in Communications, Digital Marketing, Advertising or a related fieldProven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.Work Experience:3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantageSkills:Excellent command over the English languageHands-on experience of copywriting, editing, and creating communicationAbility to handle complex briefs and ideate out of the boxCreative thinking and problem-solving skills, with a passion for storytelling and visual communicationDeep customer focus by understanding customer behaviour and analyzing data & real-world experiencesDetailed orientation & very structured thinking, think of customers' entire journey and experienceStrong communication and collaboration skills to effectively work with diverse teamsPassion for emerging technologies and the ability to adapt to a fast-paced and evolving environmentExcellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlinesProficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic designsoftware (e.g., Adobe After Effects, Photoshop)PERKS, BENEFITS, WORK CULTURE: Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.