Digital Marketing Executive

Create a Digital Marketing Strategy

· Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents

· Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant

· Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input

· Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople

· Ability to research business opportunities and present ideas and findings to company management

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Qualifications and skills

· Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics

· Creative thinking (visual & messaging); digital design skills are a significant plus

· Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.

· Deep knowledge of digital marketing across social, display, and programmatic platforms.

· Strong analytical and strategic thinking skills.