Digital marketing executive

Job description:

Key Responsibilities

Marketing & Campaign Management

Plan and execute digital marketing campaigns around seasonal collections, gifting periods, and holiday promotions.

Coordinate influencer collaborations, from sourcing relevant fashion/lifestyle creators to managing sample logistics and tracking campaign deliverables.

Oversee email marketing newsletters to engage our existing customer database with product styling tips and exclusive offers.

Basic editing of photos and videos using tools like Canva, Adobe Photoshop/Lightroom, CapCut, or InShot.

Track and analyse weekly/monthly performance metrics (engagement, reach, traffic) to optimise content strategy.

Social Media Management & Strategy

Manage and scale our brand presence across key platforms, focusing heavily on Instagram, Pinterest, Facebook, and platform listings as a jewellery brand.

Develop and maintain an aesthetic, cohesive social media content calendar aligned with product launches, festivals, and wedding seasons.

Engage with our community by actively responding to comments, direct messages (DMs), and mentions to build brand loyalty and assist with customer enquiries.