Work closely with Brand and Digital Managers - marketing to develop, own and execute community strategy
Assist with editorial calendars, drive the ideas and concepts of engagement, and set the overall tone and direction of the community
Manage, publish content and monitor the customer relationship, community, and conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, SnapChat, Google+, Blogs, owned/on-site communities…. and more
Assist with seasonal and perennial moderation of user generated content
Listen and moderate brand mentions and sentiment across public and owned communities and conversations
Work closely with the Corporate Customer Relations Team to resolve customer service issues
Escalate issues which need attention across internal departments
Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed
Work closely with Graphic Designer on social specific imagery for various messaging and seasonal needs
Communicate content schedule each week to cross functional partners
Ensure proper tagging and tracking of all links with analytics tools
Partner with team to build authentic relationships with influencers and bloggers
Collaborate with the cross-functional teams to integrate brand into other marketing channel
Work closely with Analytics department on weekly, monthly, quarterly reporting to analyze trends, sales,traffic and growth
Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content
Measure and report on business impact and customer sentiment for each social promotion and event
Communicate weekly with internal business partners on the status of social media initiatives
Provide regular qualitative and quantitative reporting on community feedback, broader conversation, and brand sentiment.
Maintain listening tools and monitoring/analytics software