Digital Marketing Specialist

Company Description Sparsh Hospital and IVF is a healthcare organization focused on providing comprehensive medical and fertility services to patients and families. The hospital is committed to delivering safe, ethical, and evidence-based care supported by modern clinical practices and technology. Teams at Sparsh Hospital and IVF work collaboratively to improve patient outcomes and overall experiences. The organization values professionalism, empathy, and continuous learning, offering healthcare professionals opportunities to grow in a patient-centered environment.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Sirsa. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns to increase brand awareness and patient engagement for Sparsh Hospital and IVF. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring online presence, and coordinating campaigns across platforms. The role involves tracking performance through web and campaign analytics, preparing reports, and recommending improvements based on data insights. The specialist will collaborate with clinical and administrative teams to ensure messaging is accurate, accessible, and aligned with the hospitals services and values.

Qualifications

Strong skills in Digital Marketing and Online Marketing, with experience planning and executing integrated campaigns.Proficiency in Social Media Marketing, including content creation, posting schedules, and audience engagement.Ability to use Web Analytics tools to measure performance, interpret data, and optimize campaigns.Excellent Communication skills for clear, patient-friendly messaging and effective collaboration with internal teams.Knowledge of healthcare or service-based marketing is an advantage.Familiarity with SEO, SEM, and email marketing tools is beneficial.Ability to work on-site in Sirsa and manage multiple projects in a fast-paced environment.Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. .