Market Research Specialist

About the role

We’re looking for a passionate Market Research Associate, with an analytical mindset and thrust to constantly thrive with current market trends.

As a Market Research Associate you will be responsible for providing actionable insights by conducting detailed market research to provide in-depth analysis of the current market trends, competitive analysis, market share across our line of products - Scalefusion, NuovoPay, and NovoTeam.

What will you do?

Develop a good understanding of the SaaS industry and perform in-depth analysis to evaluate the current market trends.

Demonstrate ability to track and analyze global market development, competitive landscape, impact of economic trends on the industry, business scenario and growth prospects

Provide analytical interpretation of the data to conceptualize and build perspectives based on industry trends and their impact

Identify and understand change-causing trends that impact our market, as well as industries related to our products.

Perform valid and reliable market research on competitors’ products & services and turn into actionable insights for product and marketing managers.

Help our sales & marketing team to generate effective strategies based on secondary market research.

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Understand target market characteristics and map its needs with the offerings

Research, curate and build database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha  etc to fuel sales pipeline

Identify prospective industry events, trade shows, networking events and opportunities