Content Specialist (SaaS B2B)

Greetings From Edstellar.comwe are looking Content Writter with editior experience who has worked in full time minimum 3 to 4 years experience Designation : Content SpecialistExperience : Professiona Courses Blog writing & Editing : on Professionals Mode of work : 5 DaysJD : Experience: 2+ yearsLocation: BangaloreEmployment Type: Full-timeAbout the Role:We are looking for a skilled B2B SaaS SEO Content Writer to create and optimize high-quality, engaging, and conversion-driven content. The ideal candidate should have a deep understanding of SEO strategies, B2B SaaS buyer personas, and industry-specific writing to drive organic traffic and lead generation.Key Responsibilities:SEO & Content Optimization:Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and Ubersuggest.Optimize title tags, meta descriptions, headers, and internal linking for improved on-page SEO.Implement technical SEO best practices, including schema markup, page speed optimization, and structured data.Utilize AI-driven SEO tools (SurferSEO, Clearscope) to enhance content effectiveness.Develop link-building strategies, including guest posting, outreach, and internal linking.Perform competitor analysis to refine content strategy and benchmark against industry leaders.B2B SaaS Content Writing Expertise:Write SEO-optimized, audience-focused content tailored for C-level executives, product managers, and IT professionals.Research and create content around SaaS trends, cloud computing, AI, cybersecurity, and enterprise software.Develop various content formats, including:Blog posts & thought leadership articlesWhitepapers, eBooks & case studiesWebsite & landing page copyProduct descriptions & feature pagesEmail marketing & nurture campaignsSocial media & ad copyCraft conversion-driven content with strong CTAs to boost sign-ups, demos, and free trials.Repurpose long-form content into short-form assets such as social media posts, infographics, and newsletters.Marketing & Analytics Knowledge:Use Google Analytics and Search Console to track content performance and organic traffic growth.Develop and manage a content calendar aligned with business goals.Conduct A/B testing on content formats, headlines, and CTAs to maximize engagement.Work with CMS platforms such as WordPress, HubSpot, Webflow, or Ghost for publishing and content management.Additional Skills (Nice to Have):Basic HTML & CSS knowledge for better content structuring and minor SEO tweaks.Experience with AI content tools like ChatGPT, Jasper, Copy.ai for content ideation.UX writing skills for microcopy and user onboarding flows in SaaS applications.Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot for SaaS email campaigns.Why Join Us?Work with a fast-growing SaaS company in a high-impact role.Opportunities for career growth, upskilling, and industry exposure.Competitive salary and benefits package.Collaborative and innovative work environment.