UI Designer

ROLES AND RESPONSIBILITIES:We are seeking a UI Designer with 3+ years of experience who can balance design excellence with strategic insight. This role goes beyond creating visually appealing interfaces, you will be responsible for shaping cohesive product/web/app experiences, ensuring every design decision aligns with business objectives, user needs and technical possibilities.RESPONSIBILITIES:Own the end-to-end UI design lifecycle from concepting and mood boarding to wireframes, prototypes and final visual design.Translate business objectives and product strategies into intuitive user flows, scalable layouts and design systems.Conduct design audits and visual testing to refine experiences and improve engagement and conversions.Collaborate with developers to ensure pixel-perfect execution with high fidelity and performance.Partner with business and strategy teams to align design direction with market trends and user expectations.Build and maintain design systems and style guides for consistency across multiple platforms and products.Continuously stay up to date on UI trends, design tools and visual design best practices.Leverage AI-powered design tools to accelerate ideation, asset generation and workflow efficiency.Stay up to date on UI trends, AI-driven design innovations and visual design best practices.Present design concepts, guide stakeholders through design decisions and iterate based on feedback.Act as the point of contact for all UI related discussions with clients and developers.IDEAL CANDIDATE:Strong portfolio showcasing expertise in product, web and mobile UI design.Proficiency in design tools : Figma, Adobe XD, FigJam, Photoshop, Illustrator, Sketch, Axure & Zeplin (optional).Solid experience in creating design systems, wireframes, prototypes, storyboards, mood boards, typography, and communication design.Excellent visual design skills with a strong eye for layout, color, hierarchy, and interaction detail.Ability to solve design problems creatively while maintaining brand and product consistency.Comfortable creating and maintaining style guides and scalable design assets.Strong communication skills to collaborate with stakeholders and cross-functional teams effectively.Detail-oriented with the ability to balance user needs, business goals, and technical feasibility.NICE-TO-HAVE SKILLS:Secondary tools: Google Analytics, Hotjar, Microsoft Clarity, Miro.Productivity tools: Google Docs, Sheets, Slides, MS Office Suite.