Digital Marketing

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

Keyword research

On-page keyword targeting

Knowledge of WordPress

SEMrush, keyword tool.io, ahref’s

Google analytics

Google webmaster

Generating Sitemap of website

Indexing the website on various search engines

Microsoft Excel

Yoast SEO

Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)

Good in writing and editing contents

Roles & Responsibilities

On-page SEO optimization

Off-page SEO (Link Building Backlinks)

Social media marketing

Checking & removing Duplicate content

Formatting of content for better ranking

Email marketing

Running Facebook ads

Running Google PPC, Display & remarking campaigns

Qualifications

Excellent understanding of digital marketing concepts

Experience with business to customer social media and content generation

Strong creative and analytical skills