Public Relations Manager

Public Relation and Influencer Marketing Manager

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.

Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.

Cultivate, strengthen, and maintain media relationships.

Create media materials such as press releases, talking points, run sheets, and messaging documents.

Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.

Secure, track, and measure results.

Influencer Marketing

Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms

Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.

Manage and update internal influencer database to ensure platform and metrics stay updated.

Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.

Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.

Manage all influencer requests, place and track product samples requests.

Oversee gift boxes and other special packaging needs for high-touch influencers.

Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

5+ years experience in public relations, in-house, or agency.

Course in Mass Communication.

Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.

Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.

Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.

Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.

A passion for building and cultivating relationships with influencers.

Other Requirements

Previous experience working with consumer products and fashion brands.

Passionate about social media trends and pop culture in general.

Love working in fast-moving, high-growth companies.

Meticulous organizational skills.

Self-starter, comfortable with managing multiple priorities at any given time.

Exceptional written and verbal communication skills.

Outstanding relationship-building skills