BTL/Marketing Executive For College

About the job:We are looking for a proactive and creative BTL / Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local marketing campaigns. The ideal candidate should have strong execution skills, vendor coordination experience, and an understanding of on-ground marketing.Key ResponsibilitiesPlan and execute BTL marketing campaigns, activations, promotions, and events.Coordinate with vendors, agencies, promoters, and other external partners.Manage branding and promotional activities at stores, outlets, institutions, events, and public locations.Identify opportunities for local-area marketing and customer engagement.Support ATL/digital marketing campaigns with on-ground execution.Prepare campaign plans, budgets, timelines, and execution reports.Monitor campaign performance, customer response, leads, and ROI.Ensure proper implementation of branding guidelines and marketing collateral.Conduct market visits and competitor analysis.Coordinate with sales teams to support lead generation and business objectives.Track marketing expenses and ensure activities are completed within budget.Collect photographs, data, invoices, and other documentation for campaign reporting.Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.14 years of experience in BTL, field marketing, activations, events, or trade marketing.Strong vendor and agency management skills.Good communication, negotiation, and coordination abilities.Willingness to travel for on-ground activities.Ability to manage multiple campaigns and deadlines.Good knowledge of MS Office/Google Workspace.Creative, energetic, and execution-oriented approach.Key Performance Indicators (KPIs)Successful and timely execution of campaigns.Lead generation and customer acquisition.Campaign reach and engagement.Cost efficiency and marketing ROI.Vendor/agency performance.Compliance with branding and execution standards.Who can apply:Only those candidates can apply who:have minimum 2 years of experienceSalary:₹ 2,40,000 - 3,00,000 /yearExperience:2 year(s)Deadline:[hidden]:59:59Other Requirements:Min Education: Graduation/Diploma

Responsibilities

We are looking for a proactive and creative BTL / Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local marketing campaigns. The ideal candidate should have strong execution skills, vendor coordination experience, and an understanding of on-ground marketing.Key ResponsibilitiesPlan and execute BTL marketing campaigns, activations, promotions, and events.Coordinate with vendors, agencies, promoters, and other external partners.Manage branding and promotional activities at stores, outlets, institutions, events, and public locations.Identify opportunities for local-area marketing and customer engagement.Support ATL/digital marketing campaigns with on-ground execution.Prepare campaign plans, budgets, timelines, and execution reports.Monitor campaign performance, customer response, leads, and ROI.Ensure proper implementation of branding guidelines and marketing collateral.Conduct market visits and competitor analysis.Coordinate with sales teams to support lead generation and business objectives.Track marketing expenses and ensure activities are completed within budget.Collect photographs, data, invoices, and other documentation for campaign reporting.Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.14 years of experience in BTL, field marketing, activations, events, or trade marketing.Strong vendor and agency management skills.Good communication, negotiation, and coordination abilities.Willingness to travel for on-ground activities.Ability to manage multiple campaigns and deadlines.Good knowledge of MS Office/Google Workspace.Creative, energetic, and execution-oriented approach.Key Performance Indicators (KPIs)Successful and timely execution of campaigns.Lead generation and customer acquisition.Campaign reach and engagement.Cost efficiency and marketing ROI.Vendor/agency performance.Compliance with branding and execution standards.