Growth Marketing Manager ( B2B Saas) Fintech

About Valyx

Valyx is a fintech startup building an AI-native B2B revenue platform, with a focus on transforming Accounts Receivable operations. We replace fragmented, manual finance workflows with an intelligent operating system that helps finance teams automate collections, improve cash flow, and scale efficiently.

About the Role

We are looking for a Growth Marketing Manager to build our digital and offline presence, strengthen brand visibility and reputation, and drive top-of-funnel growth and inbound leads in the Indian B2B SaaS market.The ideal candidate has hands-on experience growing an Indian B2B SaaS startup, understands Indian decision-makers, and can execute across content, SEO, paid marketing, LinkedIn, outbound, and events.

Key Responsibilities

Own and execute the growth marketing strategy across SEO, SEM, paid media, content, LinkedIn, outbound, and events.

Build digital and offline brand presence, visibility, and thought leadership.

Drive top-of-funnel growth and qualified inbound leads through content, campaigns, partnerships, events, and performance marketing.

Own SEO and SEM, including Google rankings, organic traffic, and paid search.

Build visibility across Google and AI-powered search/answer engines.

Create and manage content across blogs, landing pages, LinkedIn, email, social, videos, and thought leadership.

Run and optimise campaigns across Google, LinkedIn, Facebook, and Instagram.

Use LinkedIn Sales Navigator, CRM, and marketing automation for targeted outbound and demand generation.

Plan and execute industry events, webinars, conferences, and other offline initiatives.

Track performance using GA4, Google Search Console, Looker Studio, CRM, and other analytics tools and continuously optimise for lead quality and ROI.

Collaborate with Sales, Product, Design, Engineering, and Leadership to align marketing with business goals.

Key KRAs

Digital & offline presence, brand visibility, and reputation

Top-of-funnel growth

Inbound lead generation

Google & AI search visibility

Key KPIs

Top-of-funnel traffic and engagement

Qualified inbound leads

Organic traffic and Google search rankings

AI/answer-engine visibility

Website and campaign conversion rates

Paid marketing ROI and cost per lead

Brand and event engagement

Must-Have

4+ years of B2B SaaS marketing/growth experience

Prior experience driving growth for an Indian B2B SaaS startup

Strong understanding of Indian B2B decision-makers

Hands-on experience in SEO, SEM, paid social, content, LinkedIn, outbound, and marketing automation

Strong analytical skills with experience using GA4, Search Console, CRM, and marketing analytics tools

Ability to be both strategic and hands-on

Preferred

Experience in Order-to-Cash (O2C), Accounts Receivable (AR), Accounts Payable (AP), finance automation, fintech, or related B2B SaaS

Experience marketing to CFOs, Finance Heads, Controllers, Founders, or CXOs

Experience with events, conferences, webinars, and offline brand building

Experience with AI search / answer-engine optimisation

Education: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.