Digital Marketing with AI Assistance (Trainer)

Mentor for Digital Marketing with AI Assistance (Trainer)

Location : Remote / Online

WOrking Hours : Monday to Friday (After 3.00 pm)

Salary : Hourly basis

About the Role

We are looking for an industry mentor to deliver a 24-hour, mentor-led programme in Digital Marketing with AI Assistance. The mentor will guide learners through marketing strategy, content creation, SEO, social media and paid advertising, campaign analytics, automation, and an end-to-end campaign capstone. The role calls for practical demonstrations, clear instruction, and patient support for learners who may be new to digital marketing and AI tools.

The ideal candidate has hands-on experience planning, executing, and measuring digital campaigns across major channels. They should be comfortable using AI to support ideation, writing, creative development, optimization, and analysis while reviewing outputs for accuracy, brand fit, privacy, and responsible use.

Key Responsibilities

Deliver interactive sessions and guided practical exercises across all six programme modules within the proposed

Explain digital marketing channels, customer journeys, funnels, buyer personas, branding, strategy, responsible AI, and effective prompt engineering.

Guide learners in creating content strategies and calendars, and drafting blogs, social posts, email content, and campaign copy with thoughtful AI assistance.

Demonstrate keyword research, on-page optimization, basic technical and local SEO, SEO audits, and reporting.

Coach learners in social media campaign planning for Facebook, Instagram, LinkedIn, and YouTube and introduce Meta Ads and Google Ads fundamentals, audience targeting, and ad creative development.

Teach campaign metrics, conversion tracking, UTM parameters, Google Analytics fundamentals, email automation, CRM and lead management basics, and customer engagement use cases.

Support the capstone project: an end-to-end AI-assisted campaign covering strategy, content, creatives, ads, segmentation, analytics, and performance recommendations.

Conduct pre- and post-assessments, quizzes, doubt-clearing discussions, and practical reviews; monitor progress and provide actionable feedback.

Prepare or adapt examples, campaign briefs, hands-on exercises, and evaluation materials; document learner outcomes and contribute to the consolidated trainer performance report.

Required Skills and Qualifications

Technical Skills

Strong practical knowledge of digital marketing strategy, content marketing, copywriting, SEO, social media marketing, and paid campaign fundamentals.

Experience planning campaigns and assessing audience targeting, creatives, channels, and performance metrics.

Working knowledge of Google Analytics, UTM tracking, conversion measurement, email marketing automation, and CRM or lead management concepts.

Ability to use AI tools for marketing ideation, content, images or video, personalization, and optimization while applying editorial review and responsible AI practices.

Ability to turn campaign data into clear recommendations for improving marketing performance.

Experience

Minimum3+ years of hands-on experience in digital marketing, including campaign execution and performance analysis. Experience mentoring or training learners is an advantage.

Soft Skills

Clear communication and the ability to explain marketing concepts through practical examples.

Patient, learner-friendly approach to reviewing creative work and resolving questions.

Strong facilitation, assessment, feedback, and progress reporting skills.

Ability to manage session time and collaborate with programme stakeholders.

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, Media, or a related field.

Experience delivering instructor-led or industry training in digital marketing.

Exposure to marketing automation, campaign dashboards, and AI-assisted creative workflows.

Key Attributes We Are Looking For

Passion for mentoring and helping learners build practical confidence.

Sound judgment about audience relevance, brand consistency, data privacy, and content quality.

An approachable style that adapts explanations to different skill levels.

A practical focus on measurable campaign results and responsible use of AI.