Paid Media Strategist

Here are the Job Responsibilities:

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Minimum of 3-4 years experience in managing B2B Paid Media Strategy and Executing campaigns that are ROI driven.

Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making

Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan

Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management

Undertaking smart buying decisions to ensure maximum effect for a given online budget spend

Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity

Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics