SEO Marketing Specialist

About the RoleWe are looking for a results-driven SEO Marketing Executive with 2+ years of experience in SEO, SMO, and paid advertising campaigns. The ideal candidate should have hands-on expertise in WordPress, digital marketing tools, and paid ads (Meta Ads, Google Ads, PPC) to drive traffic, improve online visibility, and generate qualified leads for our Web-based projects.Key ResponsibilitiesPlan and execute SEO strategies (On-page, Off-page, and Technical SEO).Perform keyword research, competitor analysis, and content optimization.Build high-quality backlinks and improve search engine rankings.Manage SMO (Social Media Optimization) and handle daily posting, engagement, and community growth across platforms (Facebook, Instagram, LinkedIn, Twitter/X, etc.).Run Paid Ad Campaigns (Meta Ads, Google Ads, Promotional Ads, PPC) to drive conversions.Monitor campaign performance, optimize ad spend, and prepare performance reports.Manage and update websites using WordPress (or other CMS tools).Integrate analytics tools (Google Analytics, Search Console, Tag Manager) and track performance metrics.Collaborate with content writers, designers, and developers to ensure SEO & marketing best practices.Stay updated with the latest SEO, SMO, and Digital Marketing trends.RequirementsBachelor’s degree in Marketing, IT, Communications, or related field.2+ years of proven experience in SEO & Digital Marketing.Strong knowledge of SEO (on-page, off-page, technical) and SMO strategies.Hands-on experience with Paid Ads (Meta Ads, PPC, Google Ads, Promotional Ads).Proficiency in WordPress and knowledge of other CMS tools (Wix, Webflow, Shopify, etc.).Expertise with SEO & marketing tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Tag Manager, Search Console).Good understanding of HTML, CSS, and basic JavaScript (preferred).Strong analytical, problem-solving, and communication skills.Good to HaveExperience in Web3/Blockchain or tech-based projects.Knowledge of content marketing and email campaigns.Creative mindset for running promotional campaigns.