Sales & Marketing Engineer – Defence & Industrial Electronics

Role SummaryWe are seeking a driven Sales & Marketing Engineer to develop and execute integrated sales and marketing strategies for our product portfolio, including EMC products, resistors, heating elements, and related solutions. The role focuses on revenue growth, lead generation, defence sector engagement, and long-term customer relationship management.Key ResponsibilitiesStrategic Planning & ExecutionDevelop and execute integrated sales and marketing plans aligned with defined revenue targets.Drive product positioning and go-to-market strategies across industrial and defence sectors.Lead Generation & Business DevelopmentIndependently identify, qualify, and develop new business opportunities.Build a strong sales pipeline through proactive prospecting and networking.Campaign ManagementDesign, implement, and track marketing campaigns across digital, direct, and channel-based platforms.Optimize campaigns based on performance metrics and ROI analysis.Client Relationship ManagementManage and grow a portfolio of existing accounts with a focus on customer satisfaction.Identify and execute upselling and cross-selling opportunities across the product line.Market Intelligence & Competitive AnalysisMonitor competitor activities, pricing strategies, and market trends.Provide insights to refine pricing, positioning, and sales strategies.Sales Presentations & Deal ClosureDeliver persuasive product presentations, demonstrations, and proposals to senior decision-makers (CEOs, CFOs, Technical Heads).Lead negotiations and close high-value, complex deals.Performance Analytics & ReportingTrack and report KPIs including lead conversion rates, demo-to-close ratios, and marketing ROI using CRM and analytics tools.Defence Sector EngagementStay updated on ongoing and upcoming defence projects.Identify opportunities with DRDO, PSUs (BEL, BEML, ECIL, HAL, HVF, etc.), and private defence manufacturers.Pitch company products for integration into defence and aerospace applications.Key Skills & Qualifications (2026 Standards)EducationBachelor’s degree in Engineering (Electrical / Electronics / Communication) or MBA.Experience2–3 years of proven success in B2B or B2C sales and/or marketing roles.Technical ProficiencyHands-on experience with CRM tools, MS Office, and sales analytics platforms.Preferred BackgroundPrior experience with defence products, defence PSUs, or regulated industrial sectors is highly desirable.