Specialist – Salesforce Marketing Cloud

Key Skill Set

Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.

Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.

Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.

Knowledge of HTML/CSS and AMPscript.

Understanding of data analysis, trend spotting and technology in Digital space.

Strong written & verbal communication skills.

Skilled in problem solving, planning, as well as being able to adapt to new environments.

Marketing Cloud Certification is a Plus.

Key Responsibility Areas:

Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.

Design Customer Journeys and automations using Journey builder and automation studio.

Design, proof-read, send and monitor campaigns.

Drive Personalization.

A/B Testing.

Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.

Analyze, listen and plan actions on various social media channels using Social studio.

Ability to translate Business requirement into technical requirements.

Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.

Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.