Social Media Manager

ob Description – Head of Social & ContentCompany: Indian retail sweet and snacks brandLocation: Lawrence Road Industrial Area, DelhiWork Mode: Work From OfficeExperience: 10+ yearsWork Schedule: 6 days a weekAbout the CompanyIt's is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.Role OverviewThe Head of Social & Content will own the brand’s organic social media and content strategy end-to-end.This role will be responsible for building a strong, culturally relevant brand voice across platforms.The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities.The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyaltyKey ResponsibilitiesOwn and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.Implement the brand’s voice, tone, and storytelling approach across all social and content touchpoints.Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives.Drive consistent growth in followers, engagement, reach, and community interaction through organic content.Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.Work closely with internal teams to align social and content narratives with product launches and brand campaigns.Track content performance, platform trends, and audience insights to continuously optimize strategy.Build, mentor, and manage internal content and social media teams as the brand scales.Desired Skills & QualificationsMinimum 10+ years of experience in social media, content, or digital brand building.Ability to bring a vision to life via contentProven expertise in creating and scaling organic content for brands, influencers, or large digital pages.Strong understanding of social media algorithms, content trends, and platform-specific best practices.Experience building brands with high organic engagement and cultural relevance.Ability to think strategically while staying deeply hands-on with content creation and direction.Strong creative instinct combined with data-driven decision-making.Excellent communication, leadership, and stakeholder management skills.Why Join UsBe part of building a ₹1000 Cr consumer brand from the ground upOpportunity to work closely with founders and leadershipLong-term wealth creation through ESOP participationHigh ownership, high impact role in a fast-scaling organization