Digital Marketing - Internship

About the internship:Selected intern's day-to-day responsibilities include:

1. Manage the complete outbound campaign lifecycle, including research, planning, content coordination, campaign creation, automation, launch, monitoring, analysis, reporting, and optimization

2. Research assigned outbound initiatives by identifying target accounts, buyer personas, industry context, pain points, competitor landscapes, and suitable channels for each segment

3. Prepare campaign plans for approval, including objectives, target list size, sequence steps, cadence, tools, timelines, and success metrics

4. Build and maintain clean, verified lead databases through account and contact research, list building, email discovery and verification, deduplication, and database upkeep

5. Coordinate campaign content with the Marketing Lead by briefing the requirements for each step and reviewing approved copy for setup compatibility, merge-variable accuracy, and formatting

6. Build and automate campaigns using outreach tools by setting up sequences, timing, branching rules, merge variables, and personalization tokens, and conduct test sends before each launch

7. Manage email deliverability by monitoring domain and mailbox health, warm-up, sending volumes, spam triggers, bounce rates, and suppression lists, and escalating issues when necessary

8. Launch approved campaigns and monitor deliverability, bounces, opens, replies, and execution issues daily

9. Use AI tools for account and persona research, lead enrichment, personalization, copy variations, and performance analysis, while identifying opportunities to improve their application

10. Evaluate and configure outbound tools, maximize their usage, and recommend new tools that improve output, cost, or quality

11. Route positive replies promptly to the sales team, record them accurately in the CRM, and follow up until the leads are picked up

12. Analyze campaign performance to identify effective and ineffective approaches and recommend improvements to targeting, timing, sequence structure, and subject lines

13. Conduct structured A/B tests on subject lines, hooks, sequence length, and cadence, and apply the findings across campaigns

14. Prepare weekly outbound reports covering leads added, emails sent, open rate, reply rate, positive replies, meetings booked, and bounce rate, along with insights and next steps

15. Maintain campaign documentation, including sequence records, target lists, approvals, and performance history, to ensure campaigns remain auditable and repeatable

16. Follow the approval process by obtaining the Marketing Lead's approval for campaign plans, content, and launches before executionWho can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 14th Oct'26 and 18th Nov'26are available for duration of 6 monthsare from Pune onlyhave relevant skills and interestsStipend:INR₹ 10,000 - 20,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Informal dress codeSkills required:Search Engine Optimization (SEO) and Email MarketingOther Requirements:A. Outbound execution:1. Hands-on experience running B2B cold email and LinkedIn outreach end-to-end2. Understanding of multi-touch sequence design- cadence, follow-up logic, and one clear message per touch3. Ability to write and edit crisp outbound copy and subject lines to a given brief and brand voice4. Sound judgement on which accounts and decision-makers are worth pursuingB. Tool stack- depth here is what we value most:1. Familiarity with the categories below, and demonstrated depth in at least one tool from each. We do not expect every name on this list — we expect someone who learns tools fast, uses them to their full capability, and can justify why one is better than another for the job at hand2. Email outreach and sequencing: Instantly, Smartlead, Lemlist, Reply.io, Woodpecker, Mailshake, Apollo Sequences3. LinkedIn outreach and automation: LinkedIn Sales Navigator, Dripify, Expandi, HeyReach, PhantomBuster4. Prospecting and contact data: Apollo, Lusha, ZoomInfo, Cognism, RocketReach, ClayAbout Company:AssetCues is an AI-powered asset management solution designed for the CFO's office to ensure that the asset register is continuously updated with real-time data on the existence, condition, location, and custody of physical assets. AssetCues is used by customers in verticals like pharmaceuticals, manufacturing, banking, and hospitality, among others. With offices in the US, UAE, and India and partners in other countries, AssetCues has a global reach.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Manage the complete outbound campaign lifecycle, including research, planning, content coordination, campaign creation, automation, launch, monitoring, analysis, reporting, and optimization

2. Research assigned outbound initiatives by identifying target accounts, buyer personas, industry context, pain points, competitor landscapes, and suitable channels for each segment

3. Prepare campaign plans for approval, including objectives, target list size, sequence steps, cadence, tools, timelines, and success metrics

4. Build and maintain clean, verified lead databases through account and contact research, list building, email discovery and verification, deduplication, and database upkeep

5. Coordinate campaign content with the Marketing Lead by briefing the requirements for each step and reviewing approved copy for setup compatibility, merge-variable accuracy, and formatting

6. Build and automate campaigns using outreach tools by setting up sequences, timing, branching rules, merge variables, and personalization tokens, and conduct test sends before each launch

7. Manage email deliverability by monitoring domain and mailbox health, warm-up, sending volumes, spam triggers, bounce rates, and suppression lists, and escalating issues when necessary

8. Launch approved campaigns and monitor deliverability, bounces, opens, replies, and execution issues daily

9. Use AI tools for account and persona research, lead enrichment, personalization, copy variations, and performance analysis, while identifying opportunities to improve their application

10. Evaluate and configure outbound tools, maximize their usage, and recommend new tools that improve output, cost, or quality

11. Route positive replies promptly to the sales team, record them accurately in the CRM, and follow up until the leads are picked up

12. Analyze campaign performance to identify effective and ineffective approaches and recommend improvements to targeting, timing, sequence structure, and subject lines

13. Conduct structured A/B tests on subject lines, hooks, sequence length, and cadence, and apply the findings across campaigns

14. Prepare weekly outbound reports covering leads added, emails sent, open rate, reply rate, positive replies, meetings booked, and bounce rate, along with insights and next steps

15. Maintain campaign documentation, including sequence records, target lists, approvals, and performance history, to ensure campaigns remain auditable and repeatable

16. Follow the approval process by obtaining the Marketing Lead's approval for campaign plans, content, and launches before execution