Adobe Target Developer

**Adobe Target Developer – Chennai

Experience: 5+ Years

Location: Chennai

Work Mode: 5 Days Work From Office

Joining: Immediate Joiners Preferred**

Role Summary

We are looking for a hands-on Adobe Target Developer with strong frontend development and personalization experience to drive experimentation, tagging, and personalization initiatives across high-traffic digital platforms.

Key Responsibilities

Design and implement client-side and server-side personalization solutions using Adobe Target.

Implement Adobe Target Delivery APIs and integrate personalization with SPAs and modern frontend frameworks.

Develop and manage tracking implementations using Adobe Launch / AEP Tags, including Rules, Data Elements, and Extensions.

Configure and implement A/B testing, multivariate testing, and personalized experiences.

Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager.

Design and implement data layers, event tracking, decisioning logic, and personalization workflows.

Troubleshoot JavaScript, APIs, data layers, tagging, WebSDK, and SDK integration issues.

Debug and optimize implementations across browsers, devices, and different page types.

Collaborate with Product, Analytics, and Engineering teams to execute experimentation and personalization roadmaps.

Ensure implementations meet performance, scalability, security, and code-quality standards.

Required Skills

5+ years of experience in Frontend / Full Stack Development.

3+ years of hands-on experience with Adobe Target.

2+ years of experience with Adobe Launch / AEP Tags and web analytics.

Strong expertise in Adobe Target and Adobe WebSDK.

Strong hands-on proficiency in JavaScript, HTML, and CSS.

Experience with Adobe Experience Platform (AEP).

Experience with Adobe Analytics and A4T integration.

Strong understanding of data layers, event tracking, APIs, and personalization.

Excellent debugging and troubleshooting skills.

Adobe certification in Adobe Target, Adobe Experience Platform Tags, or Adobe Analytics is preferred.

Good to Have

Experience with React or Angular and SPA implementations.

Knowledge of Adobe Experience Manager (AEM).

Experience working on e-commerce or high-traffic digital platforms.

Understanding of web performance optimization and page-speed impact.

Experience with server-side personalization and backend/middleware integrations.

Interested candidates can share their updated resume at:[hidden]