SEO Associate

AbouttSEO Associate is responsible for managing all search engine optimization and marketingactivities such as content strategy, link building, and keyword strategy to increase rankings onall major search networks and get traffic on the website from all marketing channels.Responsibilities:● Develop overall SEO strategies that increase company rankings in searchengines● Perform keyword research in coordination with business objectives to optimizeexisting content and uncover new opportunities● Provide SEO analysis and recommendations in coordination with elements andstructure of websites and web pages● Provide recommendations and execute strategies for content development incoordination with SEO goals – general and keyword specific● Administer search engine tools (Google Analytics, Google Search Console & Heatmaptools) for purposes of diagnostic reporting on product websites● Help to create and support marketing content to socialize and use for social mediapurposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)● Implement link building campaigns in achieve SEO goals● Set measurable goals that demonstrate improvement in SEO efforts● Monitor daily performance metrics to understand SEO strategy performance● Assist in the development and execution of communication/content strategies viasocial communities in coordination with SEO goals● Monitor and evaluate search results and search performance across the major searchchannels● Collaborate with others within the marketing department to manage SEO strategy● Communication to team and management on product development, timelines, andresults● Keep pace with SEO, social media and internet marketing industry trends anddevelopments to come up with new ideas to implement for better resultsKey Skills and Experience:● Understanding of search engine algorithms and ranking methods● Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz,Screaming Frog etc● Knowledge of keyword research and data research tools● Able to complete competitive analysis of other companies within the industry● Excellent written and verbal communication skills● Familiarity with WordPress or other content management systems● Experience with other aspects of marketing, such as growth hacking, ContentMarketing and Sales Ops, is a plus.Professional Competencies● Passion for SEO and internet marketing● Outstanding ability to think creatively, and identify and resolve problems● Attention to detail and the ability to effectively multi-task in a deadline-drivenatmosphere● Ability to clearly and effectively articulate thoughts and points● High levels of integrity, autonomy, and self-motivation● Excellent analytical, organizational, project management and time management skills